Carroll/Blanco & Associates
Carroll/Blanco & Associates is a consulting group on the cutting-edge of the publishing industry. We provide viable, innovative solutions to a broad base of clients by approaching the book business from an unprecedented perspective, that when a book is written, it should be a means to an end, not just an end in and of itself.
Our animating force is a liberating idea: how to allow people to harness the power of the book to accelerate the trajectory of their lives and careers.
Carroll/Blanco develops books specifically as catalysts. We work with a select group of houses best suited to publish the sorts of books we develop:
- The successful entrepreneur who wants to substantiate his legacy;
- The corporation that requires a repositioning vehicle;
- The manufacturer, high-end product company or retailer that wishes to elevate its visibility and increase sales with a newsworthy book;
- The CEO who needs a more effective way to speak to his board of directors, stock holders and customers;
- The small business owner seeking to grow or invigorate his enterprise.
- The special someone who has something important to say and is determined to say it in a manner that will be heard;
- The person determined to commemorate his family;
- The concerned citizen who wants to turn a personal passion or a life-changing experience into an opportunity to help others;
- The professional speaker who recognizes they should have a book to their name;
- The aspiring author with a story that needs to be told.
Even in today’s world of the internet, the cell phone, and 24 hour a day television, the book remains the most convincing and memorable way to tell a story, to record a history, to make a persuasive argument, to educate. It is also a physical fact and has a permanence that no other communication medium has. It carries with it a singular status and prestige, credibility, presumed truth, and a willingness to compete in the marketplace of ideas. Carroll/Blanco not only understands the authority of the book, but also how to use the book’s power to help its clients prosper.
It used to be that unless a book was published by a recognizable publisher, no one would take it seriously. Finding an agent and getting a publisher was even harder, excluding many potentially worthy authors and valuable subjects. Carroll/Blanco is a bridge between that old regime dominated by traditional publishers, and a new world that welcomes fresh voices, vital ideas, and personal accomplishment worthy of being documented and shared. In the conventional publishing model, the publisher retains control and book sales are an end in itself. In the Carroll/Blanco consulting model, the author retains control and the book is a means to an end.
Our client base includes the corporation facing economic challenges that needs to rebrand itself; the survivor of a personal or professional journey who seeks to use it as a platform to help others; the person who wants to establish a foundation and use the release of a book as a funding tool; the career professional who realizes they can use a book as the lynch pin to start a new business; and the individual whose memoir has the potential to inspire and educate.
For advertising agencies, marketing executives, public relations firms, and business owners, the potential of the book to deliver a message, change a mind, or influence the culture has been largely under-utilized. Carroll/Blanco has mastered the ability to put that asset to use in both the public and private sector, successfully proving that the book can generate awareness and motivate behavior in ways that even the most elaborate and aggressive outreach cannot, and often, at a fraction of the cost.
In addition to its “Catalyst Books” division that serves individual authors, Carroll/Blanco also provides traditional publishing consulting. We work with:
- Corporations, non-profit foundations, professional associations and other entities interested in launching their own publishing divisions
- Start-up and independent publishers that seek expert advice on everything from fine-tuning their marketing and publicity machine and expanding their acquisitions of new titles to improving their distribution model and bolstering sales.
- Publishers, literary agents and writers seeking viable projects
Together, partners Kent Carroll and Jodee Blanco bring over fifty years of combined experience to the fore, and a track record of dozens of major bestsellers here and abroad.
